Naming the Roaster

2012 April 4
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As I sketch away on parts drawings for the roaster project, I have been thinking about what to name the roaster. “Roaster project” is the title of the process of designing and building the roaster, but it is not a good name for the finished product. You may think it is too early to think of naming the machine, but I would like to include the name on title blocks for each of the part drawings and quite likely inscribed in various ways on parts, even internal parts.

Naming is a very important activity. My general approach is to find the shortest name that conveys the most important characteristics. For the roaster, I could include the idea of a bowl or mechanical fluidized bed or the triple hexagonal shape. I would also like to honor the family name and our family heritage of design and building machines. I don’t want to use my full name, though. The concept of locally made and US made would be desirable, as well as the idea of permanence and craft.

If  you have some names you’d like to share, please make a comment, e-mail, or send a message on our Twitter account! I’d like to make a decision within the next few days. In my next post, I will share the design of Module 1.

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4 Responses
  1. Ted Buffum permalink
    April 4, 2012

    Smokey Joe?

  2. April 4, 2012

    Arizona Craft Roaster Co. – that’s conveys local, U.S. made, and small scale roasting. Maybe its too obvious, but I like it. You could also go with Phoenix Craft Roaster Co. Both arizonacoffee.com and phoenixcoffee.com are already taken, but the company name would be available.

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